When you buy a 7-Eleven franchise, you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works, one that provides more support than most other franchise networks.
Our stores are open 24/7, so we’re with you 24 hours a day, supporting you in every part of your operation.
From setup, to training, to marketing, and even to book-keeping, we’ll help you turn your new investment into a solid investment.
Store location and design is a science best left to the experts. Our Property team will choose a site that puts you right where the customers are. Your store layout will be masterfully planned by our Merchandising team, before the Construction gurus get to work.
So when we hand you the keys to your store, you’ll be all set up for success.
Then it’s over to you to operate the store, while keeping everything spotless and the equipment running like clockwork.Next: We’ll give you full training
A comprehensive 10 week training program before you start in your store, will ensure on your first day you’ll know exactly what to expect. You’ll get a feel for life in a real store as we bring you up to speed on the systems and processes that make a 7-Eleven franchise run so well.
The cost of these sessions is included in your franchise application fee.Next: We offer 24 hour support
Your success is our success. So we’ve got experts on hand 24 hours a day to help you get to grips with your new business.
There’s your District Manager, who will plan fortnightly visits with the latest business updates, sales opportunities and tips to get your store performing with the best of them.
And no matter what you need, at any time of the day or night, the 7-Eleven Support Centre is just a phone call away.Next: We take care of the payroll
At some time or another, you will need to hire part-time or full-time staff to help keep everything running smoothly. Once they’re on board, we make it easy for you by looking after the management of your payroll system. This will enable you to more easily fulfil all obligations to your staff including superannuation, entitlements, payslips, and penalty rates.Next: We help with the book-keeping
We can even balance the books on your behalf. By keeping on top of your approved expenses and merchandise purchases, we’ll maintain your store’s bookkeeping records for you.
The best thing about this is sophisticated, up-to-date reports on how your store is tracking, what is selling well and what could be selling better. To make things easier still, we’ll provide you with a monthly financial statement and a quarterly BAS calculation sheet. How’s that for teamwork?Next: We deal with suppliers to get you the best products
The most important thing for you is that the products you stock are making you a profit. Making sure of that is our gun team of Category Managers who are out in the field every day negotiating better prices with suppliers, recommending products to stock and how to display those products so your customers can’t miss them.Next: We manage the fuel
Through our long term partnership with Mobil, we’ll ensure that your store offers the range of fuels your customers want. We manage the ordering and delivery of the fuel, updating of the prices, and maintenance of the pumps. All you need to do is record your deliveries and sell, sell, sell!Next: We have brands you won’t find anywhere else
Did you know that two of Australia’s most familiar food brands – Slurpee and Krispy Kreme – are available at a 7-Eleven.
Our Franchisees love theses products because of the daily traffic they bring in store. Not to mention the extra marketing support we provide to help our proprietary brands fly out the door.Next: We provide advertising and promotional support
A dedicated team of Marketing experts will work to drive customers into your store. They’ll be creating ads and promotions, as well as supplying promotional material like posters and shelf wobblers to get your store looking great – and selling ever better.
By making sure promoted products are always in stock and on display, you’ll benefit from a level of advertising no small business could afford on its own.Back to Start: We’ll set up shop for you
I enjoy sharing the knowledge and experience I’ve gained over the years with other Franchisees
Erdal Ismail Keilor East & Taylors Lakes, Victoria
The 7-Eleven franchised business model is one with a difference, because we tie our financial success to the success of our Franchisees. It works this way. 7-Eleven shares in the profits, so it’s in our interest to ensure that we continually meet the needs of our customers to grow our sales, and in turn our profits.
As a 7-Eleven Franchisee, here’s how you make your profit.
7-Eleven operates the following Progressive Merchandise Gross Profit Share:
|Store Merchandise Gross Profit $||Franchisee Earns||7-Eleven Charges|
($500,001 - $1,000,000)
|Amounts over and above ($1,000,000 - onwards)||44%||56%|
Franchisees of fuel stores receive a commission payment of 1.5 cents per litre sold.
In addition to profit from merchandise sales, and commission payments from fuel, there are a number of other income streams that are shared between the Franchisee and 7-Eleven.
The 7-Eleven Store Agreement provides Franchisees with a guaranteed yearly gross income of $310,000 for Fuel Stores and $340,000 for non-Fuel Stores. If a franchise is not making this amount, 7-Eleven will adjust monthly charge to cover this minimum gross income.
From time to time, 7-Eleven may make discretionary increases to these amounts.
7-Eleven's share of gross profit pays for
A franchisee's share of gross profit