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When you buy a 7-Eleven franchise, you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works, one that provides more support than most other franchise networks.


I enjoy sharing the knowledge and experience I’ve gained over the years with other Franchisees

Erdal Ismail Keilor East & Taylors Lakes, Victoria

Our success Is your success

The 7-Eleven franchised business model is one with a difference, because we tie our financial success to the success of our Franchisees. It works this way. 7-Eleven shares in the profits, so it’s in our interest to ensure that we continually meet the needs of our customers to grow our sales, and in turn our profits.


As a 7-Eleven Franchisee, here’s how you make your profit.

Merchandise sales

7-Eleven operates the following Progressive Merchandise Gross Profit Share:

Store Merchandise Gross Profit $ Franchisee Earns 7-Eleven Charges
First $500,000 50% 50%
Next $500,000
($500,001 - $1,000,000)
47% 53%
Amounts over and above ($1,000,000 - onwards) 44% 56%

Fuel sales

Franchisees of fuel stores receive a commission payment of 1.5 cents per litre sold.


In addition to profit from merchandise sales, and commission payments from fuel, there are a number of other income streams that are shared between the Franchisee and 7-Eleven.

Minimum Guaranteed Gross Income

The 7-Eleven Store Agreement provides Franchisees with a guaranteed yearly gross income of $354,600 for Fuel Stores and $387,300 for non-Fuel Stores. If a franchise is not making this amount, 7-Eleven will adjust monthly charge to cover this minimum gross income.

From time to time, 7-Eleven may make discretionary increases to these amounts.

7-Eleven's share of gross profit pays for

  • Building rent and outgoings
  • Equipment purchase and maintenance
  • Utilities (heating / cooling / lights and water)
  • Advertising (at 7-Eleven's discretion)
  • General business advisory assistance
  • Product selection and price recommendations
  • Specified maintenance
  • Security expenses
  • POS systems
  • Book-keeping
  • Stock-taking
  • Financial reports
  • Merchandising
  • Point-of-sale materials
  • Insurance for certain losses
  • Bank and Credit Card fees
  • Secure cash collection

A franchisee's share of gross profit
pays for

  • Payroll
  • Worker’s compensation and superannuation
  • Inventory variation
  • Store supplies
  • Bad merchandise
  • Cash variation
  • Cleaning services
  • Landscaping
  • Telephone
  • Business license, permit and taxes
  • Miscellaneous store expenses